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Bing News Stories Not Always New Stories

Every week, MrConsumer skims thousands of news story headlines to find the three dozen or so he presents in Consumer World. Over the past month, however, he has noticed that some news stories that are presented as only a few hours old in Bing News are anything but.

For example, last week he saw this story headline about Kroger deciding to no longer accept Visa credit cards. Certainly a story like that would be of great interest to many Consumer World readers.

Bing News Kroger story

*MOUSE PRINT:

Clicking that headline link brings a big surprise.

Bing Kroger story

The Kroger story that Bing said was just an hour old was actually posted online in 2018 — eight years earlier!

Here are some other recent examples of news stories presented as hot off the press but which are actually anything but.

Old news presented as new on Bing News

We asked the PR agency for Microsoft last week to explain why this is happening, for how long, and what is the company going to do to correct it. Through the agency, a Microsoft spokesperson responded:

“A small number of older stories were inadvertently included in Bing News and appeared as newly published. Our teams have identified the issue and are working to implement a fix.”

Hats off to Microsoft for taking quick action to put the “new” back in Bing News, but as of today (April 20), old news is still presented as new.

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Lawsuit: Safe Melt Not Safe for Pets

Safe MeltIn March, two New York consumers sued the manufacturer of Safe Melt — a snow and ice melter specifically marketed to pet owners as “pet safe” and “pet friendly.” [See complaint.]

After walking on areas treated with Safe Melt, which is 100% magnesium chloride, their dogs suffered various injuries including paw and skin irritation and lesions, and one dog developed kidney disease and died.

*MOUSE PRINT:

The lawsuit contends:

… Safe Melt is not safe for pets. It is composed entirely of magnesium chloride (“MCL”), which is harmful for pets to ingest and dangerous for them to touch. Safe Melt can cause gastrointestinal irritation, diarrhea, bloody vomiting, respiratory depression, kidney failure, and cardiac arrest to pets that eat it, lick it, or groom their paws after walking over it. It can also cause chemical burns, cracked paw pads, and painful irritation if it gets embedded in pets’ fur or has direct contact with their skin.

Apparently the company contends that the “pet safe” claim refers to the fact that their product comes in round pellets, rather than sharp, jagged crystals which could cut into pets’ paws. And their website says that the product “won’t burn or irritate pets’ paws.”

The consumers say they paid a premium price for this supposedly safe product and want their money back. The lawyers are suing claiming misrepresentation and false advertising.

If you see a claim on ice melter that says “safe for pets,” what do you understand that to mean?

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