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Beware “Florists Near Me” in Search Results

With Mother’s Day approaching, many people may consider sending flowers. But here is a word of caution: be careful about finding local florists through internet search results — they might not really be local!

Case in point: When searching for “florists near me” in Google, here are the search results I got for Somerville, Massachusetts:

Flowers from Google search Photo Illustration


The results above were sponsored, with the first two being national flower networks. The third result, Avas Flowers, was seemingly a local florist right in my town. Clicking on that brings up their website, showing it is indeed in Somerville.

Avas Flowers


Clicking on their boast of having five-star ratings, reveals their summary.

Flower shop ratings and reviews


Looking good, but checking the actual Google reviews brings a big surprise.

*MOUSE PRINT:

Actual Google reviews

It was not 4.7 stars as Avas Flowers boasted, but at least in the Boston area, they only garnered 1.2 stars based on 183 reviews! And they also have a “C” rating from the Better Business Bureau.

More telling… they are not even located in Massachusetts!

*MOUSE PRINT:

Location of Ava's Flowers

Deep in their FAQs, they reveal their company is in Delaware. But according to the BBB, they are actually in New Jersey (the Delaware address is just probably where the company filed its corporation papers).

So, be careful trying to find a local florist in a town where you don’t live. Look for a real street address and local phone number. Double-check the address in Google Maps street view to see if there is an actual florist at the location. Be careful of florists listed in sponsored search results. Even consider calling a local supermarket with a floral department near where the recipient lives. You may find lower prices and reasonable delivery charges.

Happy Mother’s Day.

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Bing News Stories Not Always New Stories

Every week, MrConsumer skims thousands of news story headlines to find the three dozen or so he presents in Consumer World. Over the past month, however, he has noticed that some news stories that are presented as only a few hours old in Bing News are anything but.

For example, last week he saw this story headline about Kroger deciding to no longer accept Visa credit cards. Certainly a story like that would be of great interest to many Consumer World readers.

Bing News Kroger story

*MOUSE PRINT:

Clicking that headline link brings a big surprise.

Bing Kroger story

The Kroger story that Bing said was just an hour old was actually posted online in 2018 — eight years earlier!

Here are some other recent examples of news stories presented as hot off the press but which are actually anything but.

Old news presented as new on Bing News

We asked the PR agency for Microsoft last week to explain why this is happening, for how long, and what is the company going to do to correct it. Through the agency, a Microsoft spokesperson responded:

“A small number of older stories were inadvertently included in Bing News and appeared as newly published. Our teams have identified the issue and are working to implement a fix.”

Hats off to Microsoft for taking quick action to put the “new” back in Bing News, but as of today (April 20), old news is still presented as new.

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